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Mission
Clarity and understanding are among the most basic of human
needs. Our core mission is to foster the well-being of people
and organizations throughout the world by bringing clarity to
complex decisions.
We will also :
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Grow into a worldwide
organization renowned as the “clarity and understanding
company.”
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Provide accurate, relevant,
timely, and cost-effective research and recommendations
that enable our clients to make informed and optimizing
decisions.
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Promote ethical research
practices that protect privacy and serve to benefit the
individuals from whom we gather information.
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Operate the company on a
sustainable financial basis of profitable growth,
increasing value for our stakeholders, and expanding
opportunities for development and career growth for our
employees.
Values
Clarity Pharma Research, LLC,
is founded on and dedicated to a sustainable corporate concept
of “reciprocal personal well-being.”
At the core of our mission is deep respect for
individuals in and outside the company and support of the
communities that we serve.
We are also dedicated to the
operating principle that “simplicity leads to optimal form
and function.” Our
creativity and innovation will be devoted to integrating this
principle into every company product and service.
Vision
We envision a world in which
every person benefits at least indirectly from the
organizations that we serve.
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Marketing
Research Standards
Clarity Pharma
Research staff and subcontractors
(where applicable) adhere to all CASRO and MRA standards
without exception. We developed specific written procedures to
ensure compliance. We vigorously protect the interests of the
participants and clients, the integrity of the data, and the
confidentiality of all information and communication received
through research and client interaction. Additional standards
to which we comply are those of peer review journals and
medical organizations to which we occasionally contribute at
client request and consent.
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Quality and
Cost Control Standards
The market research process is a multistage endeavor,
and quality is the cornerstone of each stage to produce an
outstanding and actionable final product. Clarity Pharma
Research has an established definition for quality that begins
with identifying the short- and long-term decisions, problems,
and opportunities for which the client is responsible. We are decision-focused from the project start rather than
technique/methodology-focused. This involves knowing how information
is to be used by the client. We evaluate a broad range of
research designs and techniques to determine the best
methodology to follow. If a project is not initiated
this way and processes to ensure alignment of customer
expectations with project output are not in place, the project
will not yield actionable results and effective decisions.
Perhaps the single greatest obstacle to quality pharmaceutical
marketing research is failure to obtain a representative
sample of the particular population under study. Even the most
sophisticated statistical analytical techniques will lead to
wrong conclusions and subsequent wrong decisions when applied
to a flawed sample.
Clarity Pharma
Research is passionate
about obtaining representative samples. In fact, our
company’s key differentiator is that we are the only company
that provides nationally representative patient records data.
We maintain quality during data collection, reporting, and
other points in the market research process through a periodic
auditing process.
Clarity, a company with
23 years of experience,
minimizes exposure to risk, achieves client/participant
satisfaction, streamlines processes, and avoids
duplication/rework. Our commitment to efficient use of
resources and high quality translates to effective cost
control and cost savings. We are sophisticated in our internal
cost control efforts. We divide each project into its smallest
component activity and flow-chart activity sequencing and
associated costs. We take seriously our responsibility to
inform our client if important specialized techniques and
resources are required that could better be provided by
another supplier.
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Key Management Staff
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- Jack R. Gallagher, Ed.D.
- President
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- Kylee Jean Heap
- Director of Operations
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- Jay Williams, Ph.D.
- Director, Qualitative Analysis
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- Brandon Deterding, PharmD
- Therapeutics Analyst
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- Ming-Ju Huang
- Senior Research Analyst
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- Jacqueline
McMahon
- Marketing Specialist
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What
Our Clients Say About Us
"I think you and the team did a great job
putting together the final presentation for us. The marketing
team was very pleased with the results, many of which they
found to be immediately actionable. The timeline of the
therapies was especially helpful. Most importantly, they found
the study design and presentation to be clear, unlike the
previous supplier."
-- Marketing Research Post-Doctoral Fellow
(2003)
For 14 years, the
company's scientists have "provided our oncology unit
with acutely insightful, accurate analysis, facilitating and
guiding the development of the company's oncology marketing
strategies. On a customer service level, [they are] not only
responsive but willing to go above and beyond our initial
needs within the annual National CSF Patient Records Study.
Their presentation of the material is always cutting edge and
comprehensive and yet they are always willing to accommodate
changes and additions I may request. This is an important
feature in an ever changing industry."
-- Associate Director, Market Research (2007)
Thanks to the
Clarity team for its efforts regarding our product usage
study. In our industry, audited data provides minimal
information regarding which patient types our product is used.
Your team was able to develop a sound methodology with
an excellent reporting mechanism that allowed us to understand
where our product was being used and where it wasn’t. We
tried other methodologies in the past. With your
methodology, for the first time, we gained insight into
patient usage, which helped to guide marketing strategy.
Thanks for your efforts.
-- Director,
Market Research (2008)
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©
2011 Clarity Pharma Research, LLC. All Rights Reserved. |
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